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Book SimCRM: Student CD and Manual

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SimCRM: Student CD and Manual

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    Available in PDF - DJVU Format | SimCRM: Student CD and Manual.pdf | Language: ENGLISH
    Nancy J Nentl (Author), Craig Miller (Author)

    Book details


THE SIM SERIES is a set of five CD-based simulation modules (each accompanied by a print manual) that can be packaged separately or as a set with any marketing, sales, or management text and are designed to teach strategic decision making while reinforcing marketing and sales principles. Each module uses today’:s hottest marketing and financial analytics to underscore the importance of making quality management decisions. All of the modules stress the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value). Students will understand the challenge of aligning short- term and long-term goals, and recognize when these goals can be in conflict. The most unique selling feature of the modules and the hallmark of the Sim Series is “:The PhisoTech Story.”: Each simulation features the continuing saga of PhisoTech, a niche player in the pharmaceutical industry, and its cast of engaging and sometimes eccentric characters. “:The PhisoTech Story”: is both entertaining and compelling, and is written specifically to enhance the cognitive involvement of students and inspire creative, analytical decision making.on making.
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

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